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Module 3: Making it your own

This module is all about taking your idea and making it stand out from everything else, even if it feels very similar to what many other people are doing (perhaps people who seem far more experienced too!). And we look at how you can create a unique spin on something that helps it attract free PR and even viral word of mouth.

I achieved this with my book, my live events and my online programmes without ever paying a PR agency or even needing to reach out to the press! They all came to me. Find out how you can do the same here.

Finally as a bonus I reveal what makes a bestselling book, why you might want to write one, and how you could make that seemingly huge task a LOT more manageable than you might think.

  • How to turn your idea into a one-of-a-kind with no competition
  • How to attract viral word of mouth and free PR
  • BONUS: How and why to write a bestselling book

Watch the module

Note: There is a swear word in one of the example brand names so bear this in mind if you’re listening with children around!


Here are the presentation slides as pdf


Bonus: Interview with Sean Rowley, BBC Radio DJ and Creator of the Guilty Pleasures club night

Not so long ago, I met BBC DJ Sean Rowley and had a fascinating interview with him. He’s a brilliant example of making something your own and creating a massive hit.

In the interview Sean reveals how he accidentally came up with the idea for hit club night Guilty Pleasures, how he faced a downturn in his business and overcame it, how he found his calling, and how he ended up on the cover of a legendary Oasis album.

If you’re at all interested in the creative process, how to run a creative business, or how to create an innovative hit brand, Sean is an engaging and enjoyable expert to watch:



Playsheet 1: Write a rant piece (pdf)
Playsheet 2: Book ideas (pdf)
Playsheet 3: How to write your book (pdf)

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