Archive for the ‘Playful businesses’ Category

How two Screw Work readers invented the world’s first healthy ice cream and made it a hit

Brothers Harry and Charlie Thuillier read Screw Work Let’s Play back in 2011 and it inspired them on a series of adventures that culminated in creating the world’s first healthy ice cream, Oppo. Oppo has now won several awards, is sold in leading supermarkets, and is in the short list to win business help from Richard […]

How to run a multi-million dollar company with (almost) no rules

Recently I watched a video that blew my mind. The speaker Ricardo Semler runs a Brazilian company that makes hundreds of millions of dollars and yet has almost no rules at all – no set hours, location, holiday time, management structure, or business plan. Want to go to the beach or to see a film on a […]

How Claire Hughes started her business in 30 days

2 years ago Claire Hughes wanted to start something of her own but she didn’t even have a business idea. So she joined the Screw Work Let’s Play 30 Day Challenge. Now she has a thriving business of her own – Handmade Horizons – and today she moved into her very own office. I took the chance to […]

How to start a business – one play project at a time

By Selina Barker, Head Coach at Screw Work Let’s Play Ian was stuck. He knew he didn’t want to carry on in his job in an ad agency, but he had no idea what he wanted to do instead – or even what he could do. Ian was a classic case of a frustrated creative. Bright, […]

How to get noticed in a noisy world

We live in a noisy info-overloaded world. Shouting at people about what you do (with traditional, bland, mass-advertising for instance) doesn’t work very well any more. Unless you have Tesco’s marketing budget, you better find a way to stand out and be memorable – to do something differently enough to jar your prospective clients or […]

5 steps to being brilliant (without being a jerk)

I’m just back from a 5-day break in Sicily at a remarkable boutique hotel. Every so often in our lives we are lucky enough to happen upon something truly brilliant – a restaurant, a hotel, a home. It may be grand or simple, but everything is just right – the food, the decor, the location, […]

“Cars are what I lived for” – John Haynes, creator of Haynes manuals

At 16 years old, while still at school, John Haynes realised that “Cars are what I lived for”. He bought an Austin Seven Saloon, dismantled it, and built a lightweight, open two-seater sports car. Then he had an idea – as he explains in this BBC News interview by Mark Miodownik from last year, “I thought to […]

Should I quit my job?

At some point you are going to reach that moment when the business you started in your spare time grows too big to fit into your evenings and weekends. And the question you have to ask yourself is “Should I quit my job?”. How do you decide? The founders of Innocent Drinks made the decision […]

If you’re looking for a ‘really’ serious job you might be in the wrong place

Poke are a digital agency in London, recently named one of the top 3 most respected agencies in the UK by New Media Age. They’ve done high profile creative projects for Orange, Skype, and French Connection and still found time to build a system for the local bakery to tweet when fresh bread is ready. […]

CD Baby – the $22 million business Derek Sivers built for fun

Two years ago Derek Sivers sold his business CD Baby for $22 million (most of which he gave to a charitable trust to support music education). How did he start it all? With a grand mission and comprehensive business plan? Nope. He started with the simple aim of solving a problem he had himself – finding […]