If you’re trying to choose an idea, STOP!

To start making money without a job you need an idea for something to do, right? Some kind of business idea or other money-making idea.

And if you can’t think of a specific idea to start then there’s nothing you can do until you happen upon one.

At least that’s what we’re taught to believe.

Well I’m here to tell you to STOP looking for an idea.

Call off the search for a fully formed idea that’s ready to fly.


Because that’s not how ideas are found. And believing that you should wait around until something falls out of the sky (or the deepest recesses of your subconscious) leaves you completely stuck – as you might have noticed  🙂

Here’s what to do instead

base-campDon’t look for a specific business idea or book idea or blog idea or anything else ready to go.

Focus instead on finding a basecamp idea.

A basecamp idea is a step in the right direction. It’s simply choosing which mountain you want to climb.

Then you can choose the specific route you’re going to take to the summit later.

Your basecamp idea will probably sound too vague if you said it aloud to other people but that’s OK because it’s simply a means for you plot a path you want to explore some more.

An example basecamp idea would be to explore non-fiction book topics, or to experiment with possible iPad apps, to develop some kind of event, or to find ways to help people in a particular situation, or a fun way to use a particular skill you have.

Whatever it is for you, it’s a million times more useful than sitting and doing nothing because you “don’t have any ideas”. Once you’re at basecamp and immersed in exploring the area, that’s when you’ll start to get real inspiration to create something great.

What’s your basecamp idea?

What could you choose as a rough direction to head in? What’s the basecamp you’re heading for? Leave a comment and let me know.

Finding your basecamp idea is step 2 of 6 in IDEA LAB – my new programme to find your 6-figure idea and make your first £10k out of it.

Read about the other steps and check out the earlybird offer on IDEA LAB here


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