Why your ideas don’t determine your success – and what does

What really matters is not your brilliant ideas, but your ability to execute them. The problem is that during execution, we are often our own worst enemies.

In this excellent video full of fascinating stories, best-selling author and entrepreneur Seth Godin explains why we sabotage our projects just before we show them to the world. Godin targets our “lizard brain” as the source of these primal doubts, and implores us to “thrash at the beginning” of projects so that we can ‘ship’ – and do so on time and on budget.

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