eSchool Step 4:
Get paid to play full-time: how to sell & make more money without being evil

KEY TOPIC 1:
FROM FIRST PLAYCHEQUE TO PAID TO PLAY FULL TIME

  • Before you quit your job to play full time: 2 financial considerations and to-dos
  • Why calculating your hourly rate can bust your business (ie: cost of sale)
  • Predicting online sales = conversion rate (often only 1-2%), talks should be better
  • How to create a back of the envelope plan for your business capable of producing your initial desired income (ie: x number of sessions at x price per week/month).
  • How to spot a client that’s more trouble than they’re worth (and when to fire a client)

KEY TOPIC 2:
HOW TO CHARGE MORE MONEY

  • Why competing on price is NOT an option if you want to play full time (and don’t price on time or how you deliver it – evaluate your offering by value of ‘makeover proposition’ ie: what the outcome is worth to the client)
  • How to raise your prices and get more clients (and don’t ever apologise for your price)
  • Consultancy (how to be a £1000 a day consultant)

KEY TOPIC 3:
HOW TO SELL WITHOUT BEING EVIL

  • Why selling is not selfish or ‘bad’
  • How to overcome fear of selling
  • Why hustling is not a sustainable business model (how to not kill your brand by desperation: build status and reputation instead)
  • How to consistently close sales
  • How to sell while keeping your reputation (avoid ‘desperation selling’)
  • How to discount without looking cheap
  • Challenge of the week: turn away your first customer
  • How to upsell

KEY TOPIC 4:
WORDS THAT SELL

  • Writing Copy: describing your killer offer in words for your website or brochure (IAP content that shows you write problem, results, how you do It, your qualifications/proof/testimonial, then the structure of how it’s delivered and the price)
  • Sexy titles
  • How to speak your people’s language
  • Sales letters
  • Selling to your list (without turning them off)
  • Writing a website that sells
  • Writing a talk that sells
  • Teleclasses (running and selling)

KEY TOPIC 5:
FINDING PEOPLE TO PLAY WITH (JVs)

  • Introducing leverage: The Wealth = Value x Leverage formula
  • How to get other people to market you to 100s or 1000s of people without putting them on your payroll

KEY TOPIC 6:
MAKING IT BIGGER

  • Review your product funnel, creating recurring income, creating passive income, keeping on track with the lifestyle you wanted
  • Celebrating what you’ve achieved: milestone when your passive (or low maintenance recurring income) exceeds your bare minimum income needs

Graduation Questions

Download the document here

Other Steps

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