eSchool Crashcourses

BLOGS AND WEBSITES: GETTING STARTED

• How to decide which blog or website platform to use – instead of trawling through the millions of options out there, watch this to save time! We describe 4 options we recommend and talk you through how to choose the right one for you.

• How to set up a WordPress blog or website on Bluehost (ie: option 4 in the list above). We talk you through this process and show you every step as we do it live in front of you.

WORDPRESS CRASHCOURSE

These tutorials show us doing all the steps you need, live. Do these once you have either got a free basic wordpress blog OR a fully functional externally hosted one on Bluehost – as outlined in options 3 and 5 in the How to Decide tutorial at the top of the page.

1. How to get started using WordPress
2. How to make your site navigable using tags and categories
3. How to use widgets and plugins to make your site more user friendly (or: two things that will make you look like a techno-whizz fast!)
4. How to navigate your navigation menus and website layout
5. A couple more simple but clever things to make your site more interactive and shareable (Marianne’s recommended plugins)
6. How to use WordPress “themes” to customise the look of your website.

BLOG CRASHCOURSE: EFFECTIVE BLOGGING

• How to get blog followers – the basics
• How to get more traffic to your blog
• The Good Blogging Guide
  • How to write compelling content that gets people raving about you
  • How to find and write compelling content, regularly
  • How to write a simple but effective About Me page
• Video blogging

TWITTER CRASHCOURSE: PLAYING IT OUT ON TWITTER

• Get started on Twitter in 30 minutes
• Twitter strategy
• Pimp my twitter profile

WEBSITE CRASHCOURSE: BUILDING A WEBSITE THAT WORKS

• Writing a website that sells
• The simplest possible website layout
• How to create your first website in half an hour
• Pimp my site (real life revamp)

TALKS CRASHCOURSE: GIVING GREAT TALKS

• Plan a talk in 10 mins

VIDEO CRASHCOURSE: USING VIDEO TO BUILD A FOLLOWING

• How to plan your video, how to shoot, tips on style, platforms (youtube etc)

OTHER MEDIA and SOCIAL MEDIA

• How to get published
• Getting PR

NETWORKING CRASHCOURSE: FACE TO FACE NETWORKING and MEETINGS

• Good and bad networking/who to network with
• Networking meetings: speak or demo, network for networks to market to (ie who can market your stuff for you, not just buy from you)
• Getting someone to meet with you
• Big picture networking (networking without trying to get something)

Other Steps

Step 1 | Step 2 | Step 3 | Step 4 | Crash courses | Pitstops