Every month we run Telephone Masterclasses on a chosen hot topic. Look for the special announcements on the email group.
Dialling in to live Telephone Masterclasses
Please call from somewhere quiet (or dial *0 to mute and unmute yourself).
Please don’t use a speaker phone (they cause an echo for everybody else).
A minute or two before start time, follow the instructions below to enter the call.
- Step 1: From the UK, dial 0844 8 360 360
Find call costs, international numbers, Skype call-in etc here (it’s best to avoid calling from a mobile phone as it might be expensive)
- Step 2: Enter conference room number 11535 and press #
Listen to recordings of previous eSchool Telephone Masterclasses here:
9 November 2010
This first ever eSchool Telephone Masterclass includes a brief introduction to selling to the problem by John including how to create a “Problem Pitch” as an unconventional answer to the question “What do you do?”
1 December 2010 – Branding & Differentiation
What is a brand? How can you use it to differentiate yourself from your competitors? Find out in this masterclass.
This masterclass also includes a brief overview of how to use twitter at the end of the class.