Archive for the ‘How to play the fame game (Secret 6)’ Category

5 steps to being brilliant (without being a jerk)

I'm just back from a 5-day break in Sicily at a remarkable boutique hotel. Every so often in our lives we are lucky enough to happen upon something truly brilliant - a restaurant, a hotel, a home. It may be grand or simple, but everything is just right - the food, the decor, the location,

How to stand out from the crowd

Once you escape the world of the job and start working for yourself, your challenge quickly becomes how to win enough work. And to do that you need to be willing to shake off the anonymity of the crowd and stand up and stand out for something. For some quick tips on how to do

It's a real-time real-world

I received this tweet (see image) today from someone who had just bought my book for their journey home and was immediately moved to tell me what they thought. This now happens to me every day - and I'm glad to say that so far they have all been enormously positive. While this might be

The Times: Fed up with work? So play!

Earlier this month The Times did a 2 page spread on Screw Work, Let's Play and myself (John Williams) as the author. How did they represent play? By photographing me sitting on a space hopper (sadly the space hopper is cut out on this online version). It's actually rather a good introduction to the book so

Blogging for lazy people - quicker alternatives to blogs

I'm a great believer in the power of blogging for almost any project or business as I explain in Secret 6: How to play the fame game in Screw Work, Let's Play. Blogging allows you to play out your idea in public and engage your audience, followers, or potential customers in the process. It's ideal

How to create your own global microbrand

Hugh MacLeod is an artist who first made his name drawing cartoons on the back of business cards. He also now writes a superb blog called GapingVoid on art, entrepreneurship, marketing and other good things. One of Hugh's great concepts that I refer to in Screw Work Let's Play is that of a Global Microbrand. He

Stop obsessing about your business card

Myth of Work #15 in Screw Work, Let's Play is "I can’t talk to anyone until I have some fancy business cards printed and my website launched" Don't let this kind of stuff stop you from getting out there and starting to put your ideas into action. It is almost always possible for you to win your

Tim Smit - creator of the Eden Project and rock 'n' roll entrepreneur

Tim Smit led the creation of the £130 million Eden Project. What was once a disused clay pit went on to become one of the most popular visitor attractions in the UK despite its relatively remote location in the hills behind St Austell in Cornwall. Tim is, in my terms, very much a player. He

Boring, boring, boring - is that the flavour of your marketing?

I work with lots of people first making the leap into freelancing, self-employment or their own business. And I am constantly amazed that when they launch their website or brochure, they take everything that makes them different, special, interesting, and talented - everything that is most valuable about them - and strip it right out

Make your life a laboratory

Would you like to be recognised as a pioneer, a thought leader, a true original? Want to write a life-changing book? Want to do something more than just rehash other people's ideas? Then it's time to make your life a laboratory. The people who create remarkable content - Barbara Sher, Steve Pavlina, Martha Beck, Seth