Here’s a 4 minute guide to inventing from creator of the clockwork radio, Trevor Baylis OBE – including how to protect your idea with a patent or trademark. We are fortunate to have Trevor speaking at my London event Scanners Night on 12th May. Read more and grab your place.
Archive for the ‘How to play for profit (Secret 5)’ Category
2 minute market research that’s stunningly effective
Posted by John on April 16th, 2010
Here’s an incredibly effective technique to help you win more work with a lot less effort. And it only takes a couple of minutes. Write an email to your prospect list (you do have an email list right?) asking them one simple question: What’s your single biggest challenge right now in [whatever area you help [...]
CD Baby – the $22 million business Derek Sivers built for fun
Posted by John on April 15th, 2010
Two years ago Derek Sivers sold his business CD Baby for $22 million (most of which he gave to a charitable trust to support music education). How did he start it all? With a grand mission and comprehensive business plan? Nope. He started with the simple aim of solving a problem he had himself – finding [...]
Does your business pass the sweat test?
Posted by John on April 14th, 2010
A great business supplies something that people really really want – not just something that sounds like a nice idea. And you need to talk about it in terms of what your customers want, not how it works or how you deliver it. When Sophie Boss launched her business Beyond Chocolate to help women stop [...]
Why life coaching sucks as a business – and what all businesses can learn from it
Posted by John on April 13th, 2010
Every year hundreds if not thousands of people pour out of life coaching qualification courses in the UK alone. The vast majority of them never make a living from their new qualification. Why? There are a number of reasons but primarily, this is because people just don’t want life coaching. And they’re certainly not willing to [...]
