How Issy escaped management consulting to start her own interior design business

When is the right time to start thinking about creating your own thing – something you love that you can start on the side and make money out of?
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Well for the past month I've been celebrating the 5 year anniversary of Screw Work Let's Play and sharing the 5 biggest things I've learned in the last 5 years.
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Here's the last one, number 5:

There will never be a right time!
You just have to start

We are all busier than ever these days. Jobs are more demanding, technology is more distracting, and family and friends don't take well to being ignored either!
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And just like there's no perfect time to start a family, there's no perfect time to start your own thing.
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At some point you just have to decide that you're going to take that first step.
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SWLP reader Issy Zinaburg did exactly that not so long ago:
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"After a long time wondering what to do instead of consulting, I read Screw Work Let's Play and attended a workshop ran by John. My first realisation was that I had known all along what I wanted to do: namely to get into interior design, which I had studied before succumbing to the idea that I 'had to get a proper job, because you can't make money doing anything creative."
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Sometimes even if you have such a clear direction, you still need some help, encouragement and guidance to take action on it as Issy realised...
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"My first concrete step was to take an SWLP course. I seem to remember getting quite stuck on the course at first, not really knowing how to take action. But I learned that the first thing I needed to do, after a number of years of neglect, was to get my creativity going again.
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Initially I helped out some friends with their places for free, and then worked up to getting some paid projects, which was amazing.  It was a dream to be getting paid to do interior design as the design part of the job didn't feel like work at all (albeit I liked some other parts of the job like dealing with tradesmen and suppliers less!)"
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Having taken action on one big idea, other ideas started popping up:
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Betty the taxi in Portugal
"Amir (my hubbie) and I weren't sure whether we wanted to continue to live in London or not so we decided to take some time out to travel.
First of all we spent some time driving round France, Spain and Portugal in Betty the old black cab my hubbie converted into a mini-campervan. Then we spent 5 months in South America including living in Rio for 4 months.
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Issy Zinaburg in The Times
After taking the time out we came back to the UK a year ago and have since had a baby; but what travelling taught me was that it was really important for me that my business would allow us the freedom to be able to travel often and/or possibly even move abroad at some stage without having to start over.
So  I started to think how I could bring more of my business online to make me more location independent.
That's where the experience of my former life as a consultant came together with my earlier experiences helping friends out with their places (where I had to be sensitive to our friendship and gently help coach them through the process rather than be too dictatorial). This inspired me to come up with my Ecourse and online design coaching services, which help people discover their own style and design their dream homes themselves.
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So in the 4 years since I read Screw Work Let's Play & did my first SWLP programme I have gone from being a disillusioned management consultant thinking I didn't know what I wanted to do, to reigniting my passion for interior design, starting my own interior design biz, and finally taking it online though creating an ecourse and offering 1to1 interior design coaching at issyzinaburg.com"
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None of the things Issy and Amir chose to do were easy decisions. But at some point you have to realise that you really do only have one life.
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And you can be pretty sure everything Issy and Amir did included the odd "Head in hands" moment as Charlie and Harry called them in my post earlier this week about launching their innovative ice cream.
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Sometime it comes down to a critical piece of advice or an encouraging word at the right moment to put you back on track.
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Where are you on making it happen?

If you haven't yet found something to start or haven't been able to get under way with it, I want to help.
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I am celebrating 5 years of Screw Work Let's Play by doing something new; something to help as many people as possible to find their own idea and get it going.

That's my mission and that for me is play.

Get my new step-by-step programme to find an idea you love and get it making money:

FIND YOUR MONEY-MAKER

 

Find Your Money-Maker

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