Relax, your idea won’t work

Have you got an idea swirling around your head and you’re wondering if it could work? Maybe an idea for a business or a book or some other project?

Have you been thinking about this for a while, holding off on getting started until you know your idea will work – that you can do it, make money out of it, or get a book deal?

Well, let me put your mind at ease.

You can stop worrying because I can tell you that your idea almost certainly won’t work… at least not in exactly the form you’re thinking of right now. If it would work straight off the bat, exactly as you imagined it, without any obstacles to get around, someone would have done it by now.

Because there are 7 billion people on this planet and the chances that your idea has never flitted across the mind of any one of those people (making your idea one in 7 billion) are pretty low.

The reality is that it’s not your initial idea but how you make it work that really matters. And if your original idea doesn’t work at all, it’s your willingness to change it as much as is necessary to make it work.

And this is good news. Because now you don’t need to wait any longer.

Now you know that if you have an idea that you think has some value, you can find a way to launch it in a scaled-down way and get started immediately. Then the real adventure, and the real value in what you do, is in how you execute your idea and make it work – and that means working around the obstacles, and improving your idea until people love it.

Every winning idea has to go through this journey. When Anita Roddick opened the first Body Shop in Brighton in 1976, two neighbouring funeral parlors initially objected to the shop’s name. Rather than give up on her distinctive brand name or go hunting for new premises, Roddick fought back by suggesting to a local newspaper that she was a woman entrepreneur under siege. The publicity generated traffic to the store and helped her on her first step towards the global success she later attained.

What idea have you been holding off on starting? Are you ready to put it into action? Leave a comment and let us know…

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