A central idea of Screw Work Let's Play is that in order to be successful in launching something new - starting a business, writing a best-selling book, creating an income stream with Internet Marketing - the central topic of what you're doing must be something you have real interest and passion for.
There isn't any successful business that you can create effortlessly. But if you choose a topic you obsess about all the time anyway, you can wrap your new business around what you already do.
If you think all day about design, read design magazines, and notice good and bad design wherever you go, build your business to take advantage of that. Now you have the best competitive advantage you can get - you're effectively doing more hours than the next person who started a design business just because they thought it might be interesting or it's what they studied at college so they ought to follow through.
One of my favourite entrepreneurs and writers, Paul Graham wrote on this recently, saying your business idea must be the top idea in your mind. How do you check? Take a shower. What your mind naturally turns to when idling is what's important. And we all know we have our best insights and breakthroughs when idling not working - and in the shower in particular.
Paul goes as far as saying:
it's hard to do a really good job on anything you don't think about in the shower.
For me this also indicates why the best businesses are often built around the biggest issues in our lives. If you've had great challenges in life, you will have spent a lot of time and energy thinking about and working on these challenges. It will have been what you thought about in the shower for a long time. As a result, if you have done the work to successfully get over them, you have become an expert.
Now go share that expertise.
Want my help on your business?
If you're planning to launch your own idea to get paid to play, or you're already self-employed and in need of a business boost, we just revealed an opportunity to work with me (John Williams) and my favourite Free Range business guru, Marianne Cantwell.
It's the Paid To Play eSchool and there are just 20 Inner Circle places left.