Earlier this month The Times did a 2 page spread on Screw Work, Let’s Play and myself (John Williams) as the author. How did they represent play? By photographing me sitting on a space hopper (sadly the space hopper is cut out on this online version). It’s actually rather a good introduction to the book so [...]
Archive for June, 2010
Blogging for lazy people – quicker alternatives to blogs
Posted by John on June 5th, 2010
I’m a great believer in the power of blogging for almost any project or business as I explain in Secret 6: How to play the fame game in Screw Work, Let’s Play. Blogging allows you to play out your idea in public and engage your audience, followers, or potential customers in the process. It’s ideal [...]
How to create your own global microbrand
Posted by John on June 3rd, 2010
Hugh MacLeod is an artist who first made his name drawing cartoons on the back of business cards. He also now writes a superb blog called GapingVoid on art, entrepreneurship, marketing and other good things. One of Hugh’s great concepts that I refer to in Screw Work Let’s Play is that of a Global Microbrand. He [...]
