Poke are a digital agency in London, recently named one of the top 3 most respected agencies in the UK by New Media Age. They've done high profile creative projects for Orange, Skype, and French Connection and still found time to build a system for the local bakery to tweet when fresh bread is ready.
I interviewed founder of Poke, Nic Roope, because of his famously playful approach to work, business and creativity. This approach is even reflected in the jobs page of Poke's website which says that...
I love the values they're expressing and the simple language they express them in. Here's one of their recruitment 'rules' that will be music to the ears of any player:
If you're constantly unsure about what you want to do or what your role is, as long as it's channelled in a positive way we like that. People who don't fit in traditional boxes make for a more exciting world.
How often do you read that on a recruitment page?
Read the rest of this excellent example of playful copywriting (including the nasty things they say about recruitment agencies) here.