How to become a £1000/day consultant

My last full-time job was Senior Managing Consultant at Deloitte and I quit to become an independent consultant. My plan was to charge double my daily income at Deloitte so I could take half my time off to do more creative things. In the end I quadrupled my daily income  (earning over £1000/day) and only needed to work a quarter of the year.

How did I do this? Or more importantly, how can you do this?

Here's a quick sketch:

  • Specialise. I went into technology for broadcast as my first job out of college because it was the area that most interested me. I moved into internet technologies (still focussing on video) when that started looking more interesting. The end result was I found I had ten years' experience in media technology making me an expert. Don't be afraid to specialise in what you find most exciting and has the most potential.
  • An impressive track record. At the start of my career, I joined a very cool startup of 3 people that became one of the biggest names in its field. I then moved to another small startup that was bought by one biggest names in broadcast (Avid) the week I joined. I ended up with a very impressive CV. It's funny how if you just seek out the best people doing the coolest stuff, it often turns into something prestigious.
  • Enter a growing market. If you got made redundant from your job because your industry is shrinking, becoming a consultant will be a challenge and ultimately only a stop-gap move. I entered a new area of technology that was generating a lot of buzz but people were reluctant to pay the rates of a large consultancy for such early stage stuff. That made it ideal for me to get work as a (relatively) cheaper independent consultant.
  • Choose something that excites you. It's going to take a lot of networking and conferences and selling to get your first consultancy gig so you'd better pick something you have genuine enthusiasm for. When mine left me, I quit consultancy (and should have done much sooner in fact).
  • Throw everything you've got at getting your first gig. No one's going to hand you a consultancy contract. You need to use your creativity and imagination and enthusiasm to go win it. It's a very different experience from job hunting.
  • Know what people hire you for. Get clear the problems that you solve for the people who hire you. It was years before I realised I solved a very particular problem for the large consultancies who hired me to work on their projects. Once I knew that, selling and marketing myself became far easier.
  • Ask for a good rate. Apart from the reasons above, one of the primary reasons I ended up getting paid so well (sometimes twice what other consultants were getting) was because I asked for it. When I knew my specialist expertise was needed on a big ticket project and they didn't have many other options, I knew I could charge a great rate. And when it came to negotiating, I had a strong personal motivation (buying time off) to drive me.
  • Be good to work with. Never underestimate the value of being a nice, reliable person who turns up and does what they promise. And although my industry expertise allowed me to understand the complex projects I worked on, the work was often common sense. I interviewed people in the company, asked them what was going wrong, asked them what they thought should happen, and the conclusion was usually pretty obvious. I then wrote it all up along with my own thoughts in a report. The answers to an organisation's problems are usually right there within the company itself. The job of an external consultant is often to say what everyone knows they should do but is afraid to put into action.

Despite the lure of high daily rates (yes, rolling off a one month project with enough money to buy a Lotus Elise, cash, is a fucking buzz!), never go into consultancy purely for the money. It probably won't work and even if it does, you'll be miserable. You must choose something you have genuine excitement for. If you're considering consultancy as a stop-gap to doing what you really want to do, stop and think a moment: would you better off taking the leap and trying to find a way to get paid for what you really enjoy as soon as possible?

Consultancy varies hugely by industry and role so my experience may differ wildly from yours - but let me know in the comments...

PS. For a limited time, you can download my one hour audio masterclass on "How to charge more for your work" for FREE

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  • Hi John. Each of your blogs I read, I am liking so much. I would say I was looking forward to your book but Eckhart would hit me with a stick Zen master style for thinking of the future lol.

    Hope you don't mind if I seek your brains for a touch of advise, as you clearly have had a great deal of experience in dealing with companies to get win/win deals and know what makes them tick.

    I've been working for a while now on what I am certain is a brilliant idea for software tools, that has a big market. However, I am unsure of how I might sell it to a company. My requirement is to work from home, and not do programming, but instead act as an inventor. Get paid on the quality, uniqueness and value of my ideas - rather than how many hours I put in at the office. And still be involved each in idea, if I want, to help develop it further.

    I thought about selling the idea to a company, and I've thought about start ups. But as with PON I would really not like to phase it. I feel with a startup they would expect me to be in the office and working at least 9-5. And anyway, a massive final income is not really what I seek, it is more freedom. And just a small cut from this idea could make me more than I want. Enough to travel to nice places, and live there for a time, while working on ideas, would be just great, and does not need to be expensive.

    Perhaps I need to do now is contact companies and see what they say. I could ask them to give me a small cut from the profits of the idea, and take me on to work as a consultant on it from home; to come up with more ideas for this project and others. I guess I don't mind working with the company initially to sort the idea out, ideally from a base near to that company, with me going in and speaking to people there; rather than being tied 9-5 in the office, which I don't like! Reckon it could work?

  • Hi Andrew, people certainly do do this. Bear in mind you normally need to create a prototype and you may also need to look into patents depending on how stealable your idea is. If you're in London, come to Trevor Baylis on the 12th May - he's the guru on that. Sounds like you're a creator in Wealth Dynamics terms - search for the post on it here!
    Oh and of course I do help people 1:1 on exactly this kind of stuff - see freestylesuccess.com

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