Threadless - the incredibly successful accidental business

Jeffrey Kalmikoff and Jake Nickell, developed "a fun side-project" into the hugely successful, crowd-sourced t-shirt design website Threadless.

They didn't plan it, they didn't really know what they were doing, they just played it out. A superb model for us all.

Watch them explain how they did it and what their "Get Shit Done" ethic means - including staying scrappy, being 100% reactive to your community, embracing a DIY approach, learning from failure, and always (always) taking the first step.

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  • I like the part at the end where he argues that a 'taking the first step' can turn a list of a million reasons not to do something into a list of a million ways to make something better!