Whether you want to write a book, develop a business idea, get famous for your art, or get traffic to your business site, blogging is one of the most effective things you can do. That’s why I recommend it so strongly in my book Screw Work, Let’s Play.
But for blogging to work, it needs to be regular; you need a schedule. And the more frequently you post, the better. When I’ve blogged twice a week on creativemaverick.com I got some level of interest and comments – but then I let the habit slip and traffic fell away. On this blog I want to try blogging regularly and consistently to see what effect it has.
So for the next 90 days – which takes me past the publication of my book – I am going to write every weekday. That’s 5 good posts a week, without fail. (Yes I could do daily meaning 7 posts a week but this is a good schedule that allows me some breathing room for other marketing tasks).
I have 11 weeks until publication and 11 chapters to blog about so that gives me a nice structure to use. Can you create something similar to keep you focussed?
I’m also going to track my traffic with Google Analytics to measure the impact (on WordPress this is most easily done by installing the Google Analyticator plugin).
I suspect that 90 days of (near) daily blogging will bring some very significant results.