How's my blurb?

I'm currently working with the commissioning editor on the "blurb" that goes on the back cover of the book. Here's what we've got so far. What do you think? Would this tempt you to buy the book? Is there anything that puts you off or doesn't make sense? Please leave a comment and let me know!

Join The Play Revolution

Stuck in a job that’s reducing you to tears?
Slogging away at a business that’s never quite taken off?
Still going round in circles trying to find out what you really want to do for a living?

Well, it’s time to end all that.

We’ve reached a remarkable point in the history of work. It’s now possible for anyone to make a living doing the things they love – if only they have the right guidance.

This book is your blueprint to creating a fulfilling work-life of fun, freedom, variety, and creativity; something that feels more like play than work.

Packed full of stories from people who have made their passion into a living – or even a million pound business – Screw Work Let’s Play shows you the 10 secrets to transform your working life.

Whether you want to launch your own business, go freelance, create your ideal job from scratch, write a book, get famous for your art, or change the world, this book will show the shortcuts to get you started today.

Discover life-changing concepts and practical strategies including:

  • How to find out what you will really enjoy doing
  • The secret to ensure you can make money from doing what you enjoy
  • How to win your first playcheque – without quitting your current work
  • How to get famous for what you do
  • How to get paid to play full-time – and even make some of your income without turning up
  • How to conquer the doubts and internal blocks that hold you back
  • The 21 myths of work that might be limiting your success – and how to beat them
  • How you can get rich while playing – even in uncertain economic times

Written by a career maverick who escaped corporate life to build a unique creative career and has since coached hundreds of people to get paid to do what they love.

Armed with these tools, there really is no reason left to suffer unfulfilling work.

Ready to play?

Access free worksheets, updates, and interviews with people already getting paid to play at the companion website ScrewWorkLetsPlay.com

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  • thecruisegal

    Pretty good blurb. I would consider a purchase based on this blurb.

    I'm someone who has purchased more than a few "get me out of here" books in her time. If I were standing in a bookstore or perusing the Look Inside! feature on Amazon, a few things I would look for:

    1. Re: "How to find out what I really enjoy" - how? Exercises, introspection, numerology? (you know, I've not seen a 'do what you love' book based on astrology!)

    2. Yes, the author is a career coach, but what about his philosophy or style of coaching makes him successful and/or uniquely qualified to write this book? (in 10 words or less, of course!)

    3. Anything that sets this book apart from other "what color is your underwear" or "I'd do it if I knew what 'it' was" books? (apologies to Bolles and Sher!)

  • admin

    Thanks - that's very helpful! And funny too - I think I have a copy of "What colour is your underwear" somewhere...

  • I like the alliteration in the bold blurb...

    I'd buy it... oh, I already have!

  • Looking forward to reading the book when it's out John, so the blurb clearly works for me... (ooh, you can hear the 'but' coming can't you?) but...

    In the interests of offering something of value; I just noticed that the first 3 Qs all use kinesthetic language, ie. doing & feeling words. (Not sure if you are an NLPer or not, so forgive me if I'm stating obvious.) Just thinking it's probably good idea to ensure each one sounds/looks/feels right for the other brains out there, the visuals, the auditories and the kinesthetics.

    Hope that helps 🙂

  • Ah well spotted - hadn't noticed at all. I guess I chose those words (without thinking of NLP) because they are so visceral, but I wonder what the visual/auditory alternative might be...

  • Hey John,

    I'm looking forward to the book coming out.

    For the 3 questions I'd instead ask lead the reader to imagine their ideal situation, future pacing them and making it very easy to answer yes.

    I'd also suggest tweaking the order and making it more about the individual reader by addressing "you" more as below.

    ...

    How would you like to have a job that was so uplifting and fun you would pay to work?

    Would you like to have a business that attracts new business and dream clients without the constant struggle?

    Isn't it about time you finally figured out what you really want to do for a living?

    Whether you want to launch your own business, go freelance, create your ideal job from scratch, write a book, get famous for your art, or change the world, this book will show the practical shortcuts to get you started today.

    You are standing at a remarkable point in the history of work. Never before has it been so possible for you to make a living doing the things you love – and with the right guidance you can get there without years of struggling and costly mistakes.

    This book is your blueprint to creating a fulfilling work-life of fun, freedom, variety, and creativity; something that feels a lot more like play than work.

  • John

    I'm already to receive the book, looking forward to it big time. I like your lifes journey, it's a thought provoker which is what this planet is short of. People that make others think about themselves.

    As for liking my job -I love my job, love my life - Hey I designed it to be that way after all.

    Pete

  • Hi there. I love this blog and the info in it. It is really helping me. Why not mention the blog in the blurb. make it clear. this way ppl who are not sure can go home and check the blog - then they will buy it!

    one reason 4hww did so well was bc he marketed it as containing new ideas that could let you live an amazing life style (all positive, no mention of ppl hating their job). my uncle who is great at sales said "positive, never any negative". tim ferriss hyped it all up a little, but then ppl wanted to believe it, so they did. and it still contained useful paradigm shifting info. he also tested blrubs (and titles) out in google ads and counted the hits to each.

    myself i got the impression the book was trying to appeal to everyone.

    i would tell ppl you have something NEW that applies to their type of person and they way they want to work / live, and will get them what they want most. there was little to say the book has something new. it just said run of the mill self help book to me from that blurb.

    i think this book will be better than 4hww, bc of what i have read in yr blog. loved the speech you did on scanners. I emphasised with what you said about them / us. And i loved the point to commit to others to get something done. to me this was new. i know this will help me a lot!

    all the best and hope i don't sound too critical, i really like what you are doing, just trying to give honest feedback and help. this is such an important part to get right.

    thanks, andrew.

  • Thanks Andrew - very helpful indeed, not at all critical. The point about the negative stuff at the top is that it identifies the problem - if you relate to it you want to read on. I appreciate it's not good to be too negative but a negative opener is no bad thing (I hope) - Seth Godin, Dan Pink and others have done similar. I will have another look to see if the text is too generic at the moment - one of the challenges of a book is that it is a mass market vehicle so has to sound fairly broad on first hearing.